Roofing
Replacements, repairs, storm restoration.
Home Services Lead Generation
Your crew is ready.
Your pipeline isn't.
Local Lead Machine is our done-for-you lead generation system built exclusively for home service businesses doing $50K+/month — installed, managed, and optimized to keep your pipeline full on autopilot.
Not ready to apply? Run a 60-second Google Maps audit on your business first.
Only 1 client accepted per market niche + service area. Limited spots per market.
01 — Industries we work with
Built for home service pros.
HVAC
Install, service, replacement, commercial.
Renovation & Remodeling
Kitchen, bath, additions, general.
Painting
Interior, exterior, commercial, residential.
Electrical
Panels, EV chargers, residential rewiring.
Pool & Spa
Installation, renovation, equipment, decking.
Landscaping
Design, install, hardscape.
Insulation
Spray foam, blown-in, batt, retrofit.
A national painting franchise operation.
We installed Local Lead Machine — same budget,
10× the booked calls.
"We muted our own Slack notifications. The volume became its own proof."
Before Previous April, with previous agency
After The following April, first month with LLM
● Google Ads performance, April to April. Same month, same budget.
10× conversion volume after Local Lead Machine installation.
10.8×
Booked calls
62
→
671
Same month, same budget — 10× the volume after installation.
3.2×
Conversion rate
4.22%
→
13.33%
Conversion efficiency — same traffic, more bookings.
2.8×
Click-through rate
0.52%
→
1.45%
Ad relevance — more of the right people clicking.
When they came to us, their national-level campaign was spending real money on Google Ads but the results weren't reflecting the investment. In April with their previous agency, they booked 62 calls at a 4.22% conversion rate on a real ad budget — the system worked, but barely.
We installed Local Lead Machine with one constraint: same budget. No new platforms, no new channels, no growth hacks. Just better targeting, a conversion-optimized funnel, and a follow-up system that captured the leads her previous setup was losing.
The next April — same month, same budget — the franchise booked 671 calls at 13.33% conversion.
Every booking was routed to their CRM and assigned to their sales team automatically. That's what the Systems pillar of Local Lead Machine is built to do. The Slack channel was something else: an internal observability layer for my team, so we could watch the system fire in real time and catch any issues immediately.
The volume was so consistent that the channel quickly became its own proof. The system was running. We muted the notifications.
The franchise got those results the first April after installation — same budget, same business, same market. Yours might look different — different trade, different starting point. The system is the same.
See if Your Market is Open
Not ready to apply? Run a TurfScan on your business first.
Get my TurfScan →
02 — The real problem
Stop guessing. Start growing.
Most home service businesses at $50K–$200K/month are leaving serious money on the table — not because they do bad work, but because their marketing is inconsistent, reactive, and manual.
01
Feast or famine cycles
You're slammed one month and scrambling for work the next. There's no system generating leads consistently — just word of mouth and whatever you posted last week.
02
You're not running ads — or they're not working
Either you're not advertising online at all, or your campaigns are draining budget without producing real booked jobs. Bad targeting, bad creative, no follow-up system.
03
Leads fall through the cracks
Somebody fills out a form or calls. No one follows up fast enough. They go with a competitor. You lose $2,000–$20,000 because your follow-up is manual and slow.
04
You're invisible on Google Maps
When customers search "[your trade] near me," your competitors show up in the local 3-pack and you don't. Every cell on the map you don't own is a job you'll never see — and the gap compounds every month you let it sit.
05
You're trading time for leads
You're spending 10–20 hours a week posting, calling, and chasing referrals when you should be running your crews. That's not a business — that's a job. You need a system that runs without you in it every day.
Visibility map
Before we install.
Before we install.
We measure.
Every Local Lead Machine engagement starts with a heatmap of your territory — 81 cells across your service area showing where you rank in Google's local 3-pack at each one. You see exactly which neighbourhoods are driving calls and which are dark. We rebuild the dark ones.
Sample · Plumber, midtown
LIVE
TurfReach™
46%
TurfRank™
2.1 / 3
TurfScore™
38
Patchy
Powered by
TurfMap™
our in-house Google Maps audit tool
TurfMap™
our in-house Google Maps audit tool
03 — The solution
We install your
We install your
lead machine.
We build and deploy a complete, multi-channel client acquisition system for your home service business — paid ads, local search visibility, and automated follow-up — then manage and optimize it monthly to grow your booked revenue.
04 — What gets installed
Everything.
Everything.
Done for you.
Demand
We run the ad spend that drives demand to your funnel.
🎯
Google Ads Campaigns
Search campaigns targeting high-intent buyers in your service area. Set up, structured, and optimized for booked jobs — not just clicks.
📱
Meta (Facebook/Instagram) Ads
Awareness and retargeting campaigns built for your local market. Creative, targeting, and budget managed by our team.
⚡
High-Converting Landing Funnel
A dedicated, conversion-optimized page built for your service and market. Not your generic website — a machine built to turn clicks into calls.
Visibility
We install the local-search foundation Google rewards with map pack visibility.
📍
Google Business Profile optimization
Full audit and rebuild of categories, services, attributes, business description, hours, and service areas — optimized for local intent in your trade and market.
⭐
Review velocity system
Automated SMS + email post-job to drive review volume, plus owner-response management with location and keyword optimization to compound your map pack signals over time.
🗂️
Listed accurately everywhere it matters
Name, address, and phone consistency across the top 30 directories — Yelp, BBB, Angi, HomeAdvisor, and trade-specific listings. Fixed once, monitored monthly.
🧩
LocalBusiness schema integration
Structured data installed on your website connecting to your Google Business Profile — strengthening the trust and relevance signals Google uses to rank local businesses.
📸
GBP photo asset system
Monthly collection, optimization, naming, and upload of job photos to your Google Business Profile. Active listings outrank dormant ones — fresh photos keep the algorithm engaged.
Systems
Every lead tracked, every dollar attributed, every month measured.
✉️
Email Follow-Up Sequences
Automated nurture emails that convert leads who didn't book immediately — turning cold inquiries into scheduled appointments.
🔁
CRM + Lead Tracking
Every lead captured, tagged, and tracked. You know exactly where each job came from and how much it cost to acquire.
📊
Monthly Performance Reporting
Clear reporting on cost per lead, cost per booking, and revenue generated. No vanity metrics — just numbers that matter.
Creative that converts
Ads built to book jobs,
Ads built to book jobs,
not impressions.
Every ad we run starts with what your prospects actually ask before they call — and what stops them from calling at all. We script, shoot, and edit around the specific friction in your trade.
Creative is a sales tool. The ad isn't done until it's converting.
- Scripted around real prospect questions. Not what we wish they'd ask — what they actually do.
- Educational content that pre-empts objections. The top concerns in your trade, addressed in-ad so the call starts at "yes."
- Tested against performance data. Every variant earns its slot by lifting cost-per-booked-call.
05 — The process
Live in 2 weeks. Results in 30 days.
-
01
Apply & Qualify
Fill out a short application. If your business qualifies, we book a 30-minute strategy call to map out your system.
-
02
System Installation
We build your funnel, configure your CRM, launch your Google and Meta campaigns, and set up automated follow-up.
-
03
Launch & Calibrate
Your machine goes live. We monitor, test, and optimize during the first 30 days to dial in cost per lead and booking rate.
-
04
Scale
Once cost-per-booked-job is dialed in, we scale ad spend 2–3x to capture all the demand your crews can handle — expanding targeting, dayparting, and creative volume in lockstep.
06 — Qualification criteria
This is for proven offers.
We work with service providers who have already proven their market viability and quality of service through real sales volume — and we help take them to the next level.
You qualify if…
- You're doing $50K+ per month in revenue
- You have a proven service with real customers
- You have (or can commit to) at least $3,000/mo in ad spend
- You can handle 10–30+ more jobs per month
- You have at least one truck or crew available to absorb new volume
Not a fit if…
- You're under $50K/month in revenue
- You can't allocate a real ad budget
- You want results without a real system behind them
- You're not ready to move in the next 2 weeks
4 spots per month · One operator per trade per metro
Our installation calendar is the bottleneck — not your application.
We install Local Lead Machine for a maximum of 4 new operators per month across North America. Within each metro, we work with exactly ONE operator per trade — once we install for an HVAC contractor in Toronto, we won't take on another HVAC operator in Toronto, regardless of who applies later.
This is enforced infrastructure, not a marketing claim. We physically can't install for two competing operators in the same market — the ad spend, the targeting, and the territory mapping would cannibalize each other.
If your trade and metro are currently open, this is your window. We close markets as we install in them.
Heard it before
“I’ve been burned by agencies. Why is this different?”
Before I started Fourdots, I operated a home service business. I knocked doors. I canvassed. I built my book of clients the way operators actually do — boots on the ground, hands dirty. I know first-hand the obstacles operators face.
That's why I built Fourdots — to replace the fluffy agencies in this market. The ones reporting on engagement and views. The ones who've never run a business with skin in the game.
Here's what's different about how we work.
-
01Product
We don't sell marketing. We install infrastructure.
Most agencies are creative shops dressed as growth partners. We're acquisition engineers. Our work product is a working system, not a campaign. After installation, you own the assets — the ads, the funnel, the CRM, the tracking. We don't hold them hostage.
-
02Metrics
We measure jobs booked, not impressions or clicks.
The metrics we report on are the metrics that matter to your bottom line: booked calls, qualified estimates, closed jobs, revenue. We don't show you "engagement" or "reach" because those don't put trucks on jobs.
-
03Model
One operator per market means our incentives are aligned.
Most agencies stack 10 competing operators in the same metro because it's good for their revenue. We can't. Our model only works if your install succeeds — because we won't have another local operator to fall back on if you churn.
If you've been burned before, the right question to ask isn't "are these guys different?" It's "do their incentives actually align with mine?" Read our agreement. The answer is in there.
See if Your Market is Open
Not ready to apply? Run a TurfScan on your business first.
Get my TurfScan
07 — Ready to scale?
We don't take every client.
We don't take every client.
We take the right ones.
We accept 4 new home service operators per month, with one client per trade per metro. Apply today and find out if your market is still open. The conversation costs you nothing.