Restaurants — Multi-Unit & Franchise
Most restaurant marketing chases Instagram likes. We acquire in-store customers, capture them in a database you own, and grow their lifetime value through integrated systems — with a dashboard that attributes real revenue to every campaign.
We engineer the business side of your restaurant: a social brand that earns trust, an offer that gets them to buy, a vehicle that owns the customer, amplification that compounds, and systems that grow lifetime value.
Each one is necessary. Together they're a system. Skip one and the rest leak.
The trust layer. Owner-led content that makes the offer believable when the scroll lands.
The hook. A real reason for the cold scroll to scan your wallet card today, not next week.
The Diner On Demand wallet card. The owned address where the customer actually lives.
AnchorThe compound. TikTok-led UGC that scales the offer past your own audience week one.
The flywheel. Automated SMS/email + points/loyalty that turns one visit into many.
Diner On Demand
Every other agency runs ads and sends you a report. We run ads, capture the customer in a database you own, and grow their lifetime value through automated flows tied to real ticket data. That's the loop. That's the wedge.
Customer scans your wallet card during an offer — at the counter, from a Meta ad, an Instagram bio link, a TikTok comment.
Apple/Google Wallet in 4 seconds — no app to downloadPhone + email captured to your customer database. The database is yours — it exports with you if we ever part ways.
No middlemen. No third-party platform tax.Every redemption ties back to the campaign and offer that triggered it. Ticket-level revenue, dollar by dollar — not impressions, not estimates.
The only proof we'll show youAutomated SMS + email reactivation, points & loyalty mechanics, owner-led wallet pushes. The same diner gets warmer with every touch.
LTV compounds — month over month, year over year
and more.
We run the full marketing stack — acquisition, loyalty, attribution — for some of North America's fastest-growing multi-unit restaurant brands. The D Spot Dessert Cafe case study walks through two national campaigns and the system underneath them.
Acquisition campaigns engineered around the Diner On Demand wallet card. A growing customer database that exports with the operator. Per-location reporting that traces ticket-level revenue back to the campaign that produced it.
The mechanism is the loop. These are the inputs we run to feed it — everything you'd otherwise stitch together from four agencies and a loyalty vendor. One team, one bill, one dashboard.
The wallet-card software that makes everything else compound.
Customer acquisition + retention in one motion. Apple/Google Wallet, no app to download.
Phones + emails that belong to you. Exports on demand, no permission required.
Mechanics tied to real ticket data, not vanity spend levels.
Ticket-level attribution, LTV curves, tactical recommendations.
Acquisition + visibility — every campaign sized to feed the database.
Owner-led organic systems, content calendar, paid creative.
Technical + on-page tuned for multi-unit and Local Map Pack rankings.
Generative Engine Optimization — answers in ChatGPT, Perplexity, Google AI Overviews.
Google Ads, LSAs, brand defense + non-brand demand capture.
Meta + Instagram paid + organic — engineered around the wallet card mechanic.
Sweepstakes and giveaways built to capture, not just engage.
Creator-first UGC for QSR. The same pattern we run on D Spot — a managed roster of creators, scaled across partners and locations.
DoorDash, Uber Eats, Skip the Dishes — listings, pricing, promotions, dispute handling.
Reactivation flows, weekly campaigns, drip sequences — all tied to ticket data.
Reviews + signals that feed the SEO and GEO loops.
Our in-house reputation platform. Automated review collection, triage, and response across Google, Yelp, TripAdvisor.
Volume + recency signals that lift you in the Local Map Pack and organic rankings.
The same signals drive answers in ChatGPT, Perplexity, and Google AI Overviews.
Most restaurant marketing agencies report impressions, reach, and "estimated revenue" based on surveys. We track real revenue, ticket by ticket, attributed to the campaign that produced it.
Every wallet-card scan tells the dashboard which customer redeemed which offer, when, and for how much. Multiply that across hundreds of customers and thousands of visits and you have the only thing that matters: a dollar figure on every campaign, and an LTV curve on every diner.
It's also the only report we'll show you — because the proof is in the dashboard, not in our reporting.
Sample dashboard — figures are illustrative, not a client's results. Real per-location revenue is shown to operators inside their own dashboard.
One transparent system. Bundled, not nickel-and-dimed. USD.
For independent operators doing $40K+/mo in revenue who want the full stack installed without the franchise overhead.
For groups and franchises scaling the system across regions, with custom delivery, dedicated campaign management, and franchisee enablement support.
Monthly on-site shoots producing 30–60 days of scroll-stopping content for your locations — short-form video, photography, and behind-the-counter footage. The same production stack we run for D Spot Cafe across 60+ locations.
That's where the wallet-card mechanic and per-ticket attribution work best.
Yes. Every phone number and email captured through the wallet card belongs to you and exports with you if we ever part ways. The dashboard is hosted on our infrastructure; the data is yours.
14 days for Growth and Multi-Unit tiers from contract signing. Mid-Market and Franchise tiers are scoped on the call — usually 21–45 days depending on location count and integrations.
Diner On Demand layers on top of most modern POS systems and replaces fragmented loyalty + database tools. We do an integration audit on the strategy call and tell you exactly what stays and what goes.
For our managed service, $40K/mo in revenue is the practical floor — below that, the math on our retainer doesn't work for the operator. If you're under it, tell us anyway: we'd rather say so up front than take a retainer that can't pay for itself yet.